Diversity is not a checkbox. It’s a competitive advantage.

Helya Masoud Moghadam, Vice President Site Management & Operations Holthausen of BASF

LinkedIn post from April 3, 2026

Diversity is not a checkbox. It’s a competitive advantage.

The kick-off of the Global Talent Career Festival at RheinRiff in Düsseldorf was a special evening. Together with my colleagues, I had the pleasure of meeting many talented individuals and, on behalf of BASF, accepting the Global Talent Employer Award.

This award represents a value that is deeply embedded at BASF: Diversity & Inclusion. For us, diversity goes far beyond origin or nationality. It is a conscious choice to embrace different ways of thinking and is a key driver for innovation and sustainable growth 🚀.

International and diverse talents make our teams stronger. Achieving this requires a work environment built on respect, appreciation, and genuine belonging. It also requires a culture where every voice matters 💬.

I am very proud that we live these values at BASF every day. They are part of our DNA, our strategy, and the way we work together 💙.